Dunk-A-Roos... Where Are You?

What ever happened to those snacks, Dunk-A-Roos? You know those kangaroo shaped cookies that you would dip in chocolate frosting? Or dipped in that little rainbow sprinkled vanilla frosting? Or even the new cookies n' cream frosting? Established in 1988, these snacks soared in the 90's and seemed to fall off the face of the earth when the millennium hit. So what happened? In my opinion I believe that it is a result of the rising obesity statistics in America. Obviously no mother is going to give her son or daughter cookies, not to mention cookies that you dip in a pile of chocolate. The new fad these days are celery and carrot sticks dipped into fat free ranch. Ew.

But I think the real reason for the fail of this cookie was their lack of advertising. These days you can't turn on the TV without seeing an advertisement but for some reason the makers of Dunk-A-Roos felt like they didn't need to advertise. However in 1996 they did come up with a competition for a new mascot, instead of Sydney, the kangaroo. They chose a mascot called "Duncan the Dunking Daredevil" in 1997, but even with this, the cookie just seemed to fail. It is also really only sold at superstores such as Costco. This could definitely lead to a lack of sales, considering not everyone has that prized Costco membership. Sadly enough I miss these little cookies and am always disappointed as I scan up and down the aisles of Kroger and only see Cheez-Its and Chips Ahoy. Nonetheless I still believe these little snacks were the best snack of my childhood. My only complaint was there wasn't enough chocolate frosting for dunking.