The world of advertising is constantly coming up with new ways to catch the eye of the consumer. This truck, by far, capture the interest of the consumer, even when they're in their car. Smartly projected on the side of the truck and made to seem real, it not only makes the passerby laugh but may also intrigue them to think if they actually do need a plumber. This ad on wheels proves the everlasting creativity of the advertising industry and brings a new light against boring old infomercials. Rather than just looking it up in your yellow page book (who even has one of those nowadays?), you can simply make the call while stopped at the red light. Convenient and efficient. Just as any services should be.
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